Friday, March 13, 2009

Olympic Slogans: A Class in Being Cheesy

Chicago 2016 Olympic Officials announced today a new slogan for the proposed games, 'let friendship shine'. This is a change from the previous slogan of 'stir the soul'. All we can say is 'wow, that's cheesy'.

Chicago's Olympic competitors aren't much better:
  • Rio de Janeiro - Live Your Passion
  • Tokyo - Uniting Our Worlds
  • Madrid - Games with the Human Touch

1 comment:

colie said...

I think the thing people need to remember with the slogans is that they have to be able to translate into so many different languages - so I think that's what leads to so many being so cheesy. So many words to not translate well that it leaves Chicago, as well as others in a tight spot!