Wednesday, July 20, 2011

Chicago Magazine Points Out the Staples at Burger Point

Like the simple concept being floated around by Burger Point (1900 S. State) and looking forward to it opening soon. Here is a brief write-up with more information from Chicago Magazine:

“We have four things on the menu: burgers, wings, chili, and fries. That’s it,” says Asha Mathew, who plans to open The Burger Point (1900 S. State St.; 312-933-7846) with her boyfriend, David Esterline, between mid-August and early September.

• Burgers. Diners can build their own one-third-pound griddle-cooked burger (chicken, turkey, and veggie patties are also available) and order it at in-store iPad kiosks. Or, they can select from predesigned specials, such as the Burger Point (roasted chili peppers, fried egg, smoked bacon, pepper Jack, pretzel roll), the Crunchy (American cheese, potato chips, French onion sauce, brioche), and the Jersey Shore (toasted pepperoni, homemade red sauce, fresh mozzarella, brioche).

• Wings. More than ten sauces will rotate seasonally, including original Buffalo, Three Mile Island (which is spicy), barbecue–honey mustard, and hot garlic.

• Chili. Original recipes for meat and veggie chili were created by Esterline. “David is an enigma,” Mathew says. “No formal training in the kitchen but an amazing talent for food. David is the mastermind behind most of this. Actually, all of this.”

• French fries. “We have a specialty fry. We call it a spiral fry on a stick,” Mathew says. It’s a whole potato, cut into spirals. Conventional sweet potato fries also appear
on the menu.

9 comments:

Anonymous said...

This is a very welcome addition in that spot. Part of me thought this was Reggie's 2...but specialty fries and ipads? Awesome.

I'll be there in the first week!

Allen said...

They will do very well if they can give the HS Students across the street a DEAL ($5 bux?) to come in and eat lunch or grab "dinner number 1". Also, Cafe Bionda & Opart Thai, La Cantina, etc are not fast food joints..so, this is the only fast food to grab (other than subway) NORTH of Cermak to 14th/on State, Wabash or Michigan).

Anonymous said...

I like the concept. Can't wait to try them out. I'm loving all of the recent additions to the South Loop.

Anonymous said...

The food will prove if the place has staying power. After the coffee shop and hair cut place, I am beginning to think the location is cursed for such a prime space

Anonymous said...

Forget about the middle school kids (not, it's not a HS across the street). They aren't going to sustain a business. The sustainable model is cater to the area, young professionals eager for a fast but good (better than subway) meal during the week, young families with strollers during the weekend. Sidewalk sitting to slow down and attract foot traffic. Hit the game day crowd at Soldier Field events hard (they come down 18th st. fast and furious, make them stay before or after the game). Cater to the commuter crowd that comes off 90/94 Chinatown exit and heading into Chinatown on Clark every day (give them a reason to stop!).

Anonymous said...

Coffee shops and kid's hair salons don't have great market appeal. Food - everyone has to eat.

Jenny said...

@Anon 10:17--having worked at that Perspectives location, I can confirm it is a Middle School and High School. That building houses grades 6-12.

Anonymous said...

I wish we had a chipotle in the area

Anonymous said...

I saw the Sloopin post and the TINY signs on the windows, but the huge "For Lease" sign above the location made me think that something had gone wrong and Burger Point was not going to open. They really should get that "For Lease" sign removed.