Tuesday, May 18, 2021

Huge "You Got This" Sign Installed on Rooftop Park at Roosevelt Collection

We received this email and certainly can get behind mental health awareness:

A message of encouragement this Mental Health Awareness Month, Roosevelt Collection Shops in the South Loop has partnered with the wildly popular “You Are Beautiful” initiative, known for beautifying the city with encouraging art, to install the group’s largest 3D project to date atop the center’s spacious outdoor rooftop overlooking the city skyline. Might you be interested in sharing the news or an interview with a Roosevelt Collection team member about the project? I've attached photos for your consideration. 

A 31 x 8 foot installation installed by the initiative's founder Matthew Hoffman, the piece reads “You Got This” in large letters to show togetherness this Mental Health Awareness Month and beyond. The installation benefits NAMI, a Chicago-based organization fighting for families and individuals impacted by mental health conditions. Visitors are encouraged to donate to NAMI via signage surrounding the installation. For more information on Roosevelt Collection Shops or the initiative, please visit www.rooseveltcollection.com.

Big hat tip to Roosevelt Collection.  The retail game is tough and they continually get creative with their property and programs.

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